SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to create a great home party. The other is a 4palette exposure for a new Kingswood Rosé cider evoking an atmosphere of relaxation with benches.
„In recent years, we are witnessing a shift of preferences when consuming alcohol from bars towards home parties. The Metaxa brand took a liking to this trend and on a long-term basis, provides customers with advices how to enjoy a perfect home party. So the display is supposed to attract and encourage customers to purchase a whole solution of their home parties,“ says Ivana Plevková, the Trade Marketing Specialist of the company RÉMY COINTREAU.
The goal of the in-store activity using the shelf module was to inspire customers by a more comprehensive assortment offer for a single moment of consumption. Achieving this by using a shopping cart located directly in the middle of the module. Its content includes typical ingredients such as crisps, baguettes, soft drinks, but especially bottles of Metaxa. “In the background, there is even graphically illustrated the whole menu for the party table where the emphasis was placed on choosing photos of real meals to evoke an appetite to organize a party. Everything is supported by a distinctive yellow colour and LED lighting at the top of the display,” adds Miroslav Obrátil from our company that make the resulting realization.
We focused on the originality also in the case of the realization for Pilsner Urquell where we provided the complete production of new Kingswood Rosé cider launch solution. We prepared a 4palette exposure with a distinctive element of a real wooden bench for customers. “We wanted to create a final display being mainly in compliance with the overall brand communication and helping to bring a peaceful atmosphere of the Kingswood world into the store environment” explains Oliver Jáchymovský from Pilsner Urquell. The creative agency Addict provided the creative proposal for introducing the new drink variant.
The 4palette display was one of the first elements of the whole concept of the secondary exposure including also an end cap branding, displays and others. The whole exposure is made of cardboard including the 3D spreading tree except the wooden bench. “The main requirement for the realization was mainly the endurance of all elements,” adds Radka Hejduková, the Project Manager of our company. As a part of the installation, there must be also a sufficient supply of bottles not to limit their purchase.
Your DAGO team
