SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have become winners in the category, fourth stand for Somersby cider has been nominated for POPAI AWARDS finals in the category “Outstanding realization”.
The floor display Tassimo designed for the client Kraft Foods ČR has become winner in the category of Housewares. The concept of the design, which evokes feelings of air and lightness, has been inspired by the shape of Bosch coffee machine. As material, LTD boards have been used combined with massive plexiglass. The overall design has been made so as to underline quality and connection of reliable brand Bosch with first-rate coffee Tassimo.
Promo table Radox produced for the client Unilever has gained the top spot in the category Equipment for the services of sales promotion. As stimulating design feature we have used imitation of rocks, what reflects above line communication of the brand Radox. While constructing the promo table, we put stress on maximum mobility, low weight and easy assembling in the places of promo actions, which took place in hyper and supermarkets throughout the whole Czech Republic.
The metal floor display Kozel designed for the client Topvar Brewery has won in the category of Alcoholic drinks. The main goal of specific shape of stand based on waves was to attract and distract customers on the grounds of Weber´s law: To make it different from otherwise regular shapes of retail environment. Important feature of the concept of the stand lay also in clear, quick and easy manipulation with products in the stand, what eliminated “phenomenon of semblance of uneasy manipulability with products.
Prize”Outstanding realization proceeding to finals of POPAI AWARDS” has been awarded to the floor display Somersby cider projected for the client Budweiser Budvar. During this realization we achieved maximum visibility of displayed products. In addition, engagingly designed topper can be easily rebranded any time by swopping it for a new one. Unique construction allows for requirements on high loading capacity of the stand.
