SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
Blood orange Fanta scares and amuses
Halloween, the feast of all ghosts, is becoming more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavour that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Fanta Black Blood Orange beverage attracts primarily teenagers and their mothers. “This year´s mascot is the vampire Dracula, who, like hollowed-out pumpkins, is a symbol of Halloween. That is why we asked DAGO to create displays based on this global concept,” explains Katerina Triskova, the Fanta Brand Manager. Dracula´s castle became the dominant of the displays. We produced a total of about four hundred pieces that were deployed in Billa, Globus, Tesco and Albert stores. Some of them were also placed into smaller grocery stores that do not belong to any chain.
At the first glance, customers are captivated by the large figure of grinning Dracula with his castle in the background and a bat dangling in the castle tower. First we proposed a spider, but in the end we didn´t use it as it might scare too much. “Together with Dag, we incorporated well all the creative ideas. This was well reflected in the positive responses to the campaign we receive,” Katerina Triskova comments first responses.
The technical solution saved costs
The scary impression “touches” shoppers also thanks to the model of open wooden coffin. 3D elements have the disadvantage that they take up a lot of space within the display. We managed to put the coffin into the display so that it contains the exposed products in addition to producing an impressive effect, so we finally saved some space.
The big advantage of this set is the inexpensive design made of cardboard. It can be installed flexibly on shelves or end caps of various sizes. Each part is well elaborated in terms of construction and graphics, so they can be delivered to a store and cut on the spot as needed. The advantage for the client is bigger flexibility and lower costs.
Coca-Cola HB is one of our regular customers. We believe that our mutual strategic thinking and openness to unconventional solutions, as for example the combination of gloomy colours with a cheerful vampire character, have pushed the result forward compared to ordinary realizations. We are pleased that we could participate in this project.
Your Dago team
