SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The first thing a customer will notice without a doubt on this end cap is the rooster standing on the can with the displayed drink and pecks at it. “The rooster has become a significant element of the entire campaign for Cola by Birell. We know that consumers are curious about the drink, and it is the rooster that symbolizes this curiosity. We used it in the television advertising and our digital campaign, so it was natural that we used the same motive here as well,“ explains Tomáš Krýsman, the Category Management Team Leader of Plzeňský Prazdroj, who produces Cola by Birell.
The moving rooster completes the exploration element, which we considered to be the main one. The end cap also attracts attention with its light processing. It is intended to acquaint shoppers with the new product and to support its sale, which is supported by its expressiveness and high visibility.
The rooster was originally supposed to be static
Customers will notice more of the dynamic elements, which is why the creators decided to make the animal moving. “Movement is not a common element in P.O.S. We were looking for a solution that would allow the movement to be driven continuously and without failures. Finally, we managed to find a technique that meets this requirement, and thanks to it, the rooster can peck for hours without stopping,” says Tomáš Krýsman. Passers-by are also encouraged to experiment and taste the promoted drink and the key visual.
We used laminated plastic, plastic elements, and cardboard to produce this end cap. Shoppers can also take advantage of a refrigerator, which cools the sold drink to the desired temperature so that people can refresh themselves immediately after the purchase. We have also incorporated a larger exhibition area into it, so the end cap will offer a large stock of products.
We have produced 18 pieces of these end caps. Now, it attracts customers in Tesco stores.
Your Dago Team
