DEER HEAD MODEL OR 3D PRINTING AS A NEW ELEMENT OF POS MATERIAL
In August, customers in Ahold stores could see an innovative display by DAGO using a new element of POS materials – 3D printing. Thus, we have created an original shop-in-shop, which at first glance captures the unique philosophy of the Jägermeister brand.
DAGO HAS CREATED A UNIQUE SHOP-IN-SHOP DISPLAY FOR PURINA
Sales of pet supplies in permanent stores and e-shops are still growing. Czechs, famous as pet breeders, are thus becoming leaders in the pet food segment. One of the most important criteria when choosing pet food is definitely its quality.
SUSTAINABILITY COMES TO THE FORE IN RETAIL – CLIENTS DEAL WITH MATERIALS AND POS DESIGN
Sustainability has been a key issue in recent months. Most Dago clients deal with materials, type of printing, and overall design. They want to know the certificates and present sustainability, for example for chains, as a great benefit for the actual placement of displays or individual exhibitions.
3 ROLES OF PERMANENT STORES AFTER COVID
The ability to look authentic is a unique feature of permanent stores. This mechanism allows the brand to strengthen its credibility, to convince of the quality of its values it presents.
A HIGH-QUALITY DISPLAY CAN CHANGE ATTITUDES
The in-store Red Bull campaign by Dago brought the viral video mission to the shopping cart and increased sales by 20 percent.
Sustainability comes to fore in retail – clients deak with materials and POS design
Sustainability has been a key issue in recent months. Most Dago clients deal with materials, type of printing, and overall design. They want to know the certificates and present sustainability, for example for chains, as a great benefit for the actual placement of displays or individual exhibitions.
THE MARKET UNDER PRESSURE FROM LACK OF RAW MATERIALS AND RISING PRICES
The fight between materials for the creation of in-store communication has hardened considerably this year.
HOW TO EXCEL? BY COMBINING MATERIALS AND TECHNOLOGIES
Production companies are constantly coming up with technological innovations and want to shine with unique outputs. Of course, clients rightly expect that their POS will be innovative, visually different, and will excel in stores. They are willing to pay extra if the...
EVALUATION OF PHARMACIES FOR MARKETING & MEDIA
Preserve and respect tradition and color, or embark on bolder combinations with the risk of confusing the customer?
The year 2021 will be completely different for POS
Compared to the past, submitters will be paralyzed and will not invest as much This year, submitters will turn every penny twice and will want to make the most of the activities. HoReCa is closed, in some companies, investments in this segment are zero. Many of them...
10 EFFECTIVE TIPS FOR BETTER POINTS-OF-SALE
![foto_10-ucinnych-tipu-pro118](https://www.dago.cz/wp-content/uploads/2018/09/foto_10-ucinnych-tipu-pro118-1.jpg)
Emotional ties are crucial to excel in oversaturated retail environment. We offer you 10 tips how your points-of-sale can work better for the benefit of you and your customers.
1. Create well-arranged sections
Provide eyes of your customers with central orientation points and ensure clear vertical and horizontal layout, help them with orientation. Use graphical elements to attract attention. Realize that more and more customers look down rather than up, especially those who hold their smart phones while shopping.
2. Reminding a need increases sales
End caps and secondary placements offering more brands and reminding some occasions or events, for which customers might need them, work. Stimulate feelings related to consumption.
The closer the shopper approaches to the moment of consumption, the better.
3. Create adventures based on experiences
Implement novelties through challenges for testing or communicate using P.O.P. media as others do it that way. Evoke positive emotional experiences by showing families and friends enjoying time spent together consuming good stuff at points-of-sale. When you show pleasure of products other people have, you activate mirror neurons of customers causing that they will have a strong desire for such product. Communicate how it improves life and ensures that customers feel better. Then it is crucial to identify emotional triggers of your target group in connection with your products.
4. Two work better than just one
Showing two people on a P.O.P. communication is always better than showing just one, especially for women who are socially more connected. Ensure that people are the centre of your P.O.P. media.
5. Women are different than men
Also keep in mind that men and women have a different view of the world. What causes a great impression upon women, men can perceive negatively and vice versa. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women as they imagine the effort they would have to make, while men may perceive it pleasant or neutral. But the idea of a family decorating the Christmas tree together is positive for both, men as well as women.
6. Communicate simple and clear messages
Shoppers have no time to read. Which three words they should remember after seeing your P.O.P. communication? Where possible, use pictures or symbols instead of words to increase the possibility that they process your message. But also remember that the more time shoppers spent meaningfully looking at your P.O.P. communication and products, the more likely they buy it. It will also help you to follow the Frazier 3-4-5 rule which says that the communication at-retail should be understandable for customers within three seconds, visible from four directions and should communicate through five word or elements maximum.
7. Stay well-arranged
Allow the product to be always visible and do not create any barriers between the product and customers, for example by complicated P.O.P. media. Simple and open physical reach is crucial to interact with a product. Emphasize the reason to buy it now and here as briefly and clearly as possible.
8. Colour selection is important
Customers look longer at yellow, orange and red items and these colours will encourage the impulse shopping. Cold colours, as green, might be comforting and associated with health. The influence of colours depends on harmony with the content of the message. Also the conformity is crucial with familiar colours of concrete products and brands. It is also important to ensure visual contrast with other items exposed within the immediate vicinity.
9. Stand out from the crowd
Within the tangle of communication and products, it is essential to stand out. Use of P.O.P. media with rounded edges, unique shape or iconic branding helps to attract attention of shoppers. A novelty is a great way to attract attention. As well as communication that brings people back to their childhood with “rosier” memories compared to the perception of their current lives.
10. Use technologies
Activate the senses of shoppers using sounds, aromas and motion. Invite them with their children for mutual interaction using buttons and selection from menu options, extend their possibilities outside the point-of-sales using an Omnichannel strategy. Work with data on behalf of maximum relevance and customer satisfaction.
Daniel Jesenský
DAGO, s.r.o.
Respond to daniel.jesensky@dago.cz