The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner

At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also the best material and technological innovation and the winner of the category of alcoholic beverages.
This was the forth year in a row when we triumphed with the absolute winner – Captain Morgan palette display. The project succeeded also as the best material and technological innovation and the best display in the category of alcoholic beverages. The palette island evokes elements of a ship carrying precious load. The wood colour design includes black premium elements processed with a specially developed singeing, scrubbing and pickling process. Its rounded centre with a red roof adds originality and fineness to the display that also ladies appreciate. In addition to influence on sales, non-standard premium displays help to build brands. We are pleased that these projects are successful also at professional competitions and this further confirms that it makes sense to endeavour to attract customers in retail maximally and give them experience.
Two of our projects have been successful as excellent realizations. The first one was a transformation of the beer and non-alcoholic section in cooperation with Budvar and Kofola in Terno store in České Budějovice. We have created an environment, using results of a yearlong research, with a wooden decoration, premium cap ends and illuminated visuals according to the type of beverages and consumption moment. The second project awarded as an excellent realization is a palette display Metaxa which moves the brand to a new blue-and-white colour combination. Metaxa is a synonym of sun and Greece which is underlined by the use of 70 meters of LED lighting.
In the category of non-alcoholic beverages, there succeeded the Big Shock display with cardboard Liaz Dakar special overcoming obstacles with the same power as this beverage. In the health care category, there won Oral-B project, as in the previous year, this time with a product display called “Touch and Feel”. Customers can try products and also watch a spot for a specific model after picking up the electric toothbrush. Products are secured wirelessly with an alarm, which will set off when such product gets out of the safety zone. An important function is the remote on-line control of the display and analysis of its use that provides valuable data and helps during promotions and campaigns.
Just like last year, DAGO won an award in the Pet Food category with its floor display for Beyond dog food by Nestlé. Thanks to the massive wood in white design it gives provincial impression of a kennel on a farm, where a dog lives its comfortable and happy life also thanks to healthy diet from high quality ingredients. Unusual tilted shelves invite you to explore them and sideboards give information about ingredients.
After last year´s absolute success with the 3D deer display, this year, Jägermeister´s palette display succeeded in the category of Light communication, light and orientation systems. Its dominant is an emblem of deer with unique light effects. The atypical, uneven central part gives an impression of fuzziness and strength and it will interest especially men. Illumination in white part looks like glacier peaks inconspicuously reminding ideal serving temperature of –18 °C.
Thank you, Your DAGO Team.