SK
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also the best material and technological innovation and the winner of the category of alcoholic beverages.
This was the forth year in a row when we triumphed with the absolute winner – Captain Morgan palette display. The project succeeded also as the best material and technological innovation and the best display in the category of alcoholic beverages. The palette island evokes elements of a ship carrying precious load. The wood colour design includes black premium elements processed with a specially developed singeing, scrubbing and pickling process. Its rounded centre with a red roof adds originality and fineness to the display that also ladies appreciate. In addition to influence on sales, non-standard premium displays help to build brands. We are pleased that these projects are successful also at professional competitions and this further confirms that it makes sense to endeavour to attract customers in retail maximally and give them experience.
Two of our projects have been successful as excellent realizations. The first one was a transformation of the beer and non-alcoholic section in cooperation with Budvar and Kofola in Terno store in České Budějovice. We have created an environment, using results of a yearlong research, with a wooden decoration, premium cap ends and illuminated visuals according to the type of beverages and consumption moment. The second project awarded as an excellent realization is a palette display Metaxa which moves the brand to a new blue-and-white colour combination. Metaxa is a synonym of sun and Greece which is underlined by the use of 70 meters of LED lighting.
In the category of non-alcoholic beverages, there succeeded the Big Shock display with cardboard Liaz Dakar special overcoming obstacles with the same power as this beverage. In the health care category, there won Oral-B project, as in the previous year, this time with a product display called “Touch and Feel”. Customers can try products and also watch a spot for a specific model after picking up the electric toothbrush. Products are secured wirelessly with an alarm, which will set off when such product gets out of the safety zone. An important function is the remote on-line control of the display and analysis of its use that provides valuable data and helps during promotions and campaigns.
Just like last year, DAGO won an award in the Pet Food category with its floor display for Beyond dog food by Nestlé. Thanks to the massive wood in white design it gives provincial impression of a kennel on a farm, where a dog lives its comfortable and happy life also thanks to healthy diet from high quality ingredients. Unusual tilted shelves invite you to explore them and sideboards give information about ingredients.
After last year´s absolute success with the 3D deer display, this year, Jägermeister´s palette display succeeded in the category of Light communication, light and orientation systems. Its dominant is an emblem of deer with unique light effects. The atypical, uneven central part gives an impression of fuzziness and strength and it will interest especially men. Illumination in white part looks like glacier peaks inconspicuously reminding ideal serving temperature of –18 °C.
Thank you, Your DAGO Team.
