SK
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
A car drives out of the Heineken pallet island
The display highlights a summer consumer competition in which customers can win a hybrid car and another 500 prizes. “Our effort is to make shopping for the target group, which in this case is very broad, more attractive, and more pleasant. That is why we designed the display to impress not only lovers of radlers, but also those who buy radler for someone else, and they will be attracted especially by an attractive win,” explains Lukáš Maťko, the Trade Marketing Manager from Heineken Slovakia.
The appearance of the pallet island is based primarily on a constant key visual. Its upper part is dominated by a blue light tunnel, of which a car model drives out, evoking a feeling of three-dimensionality. “We wanted the island in the sales area to stand out among the others. We needed the message to be clear and striking for customers at first glance and to involve them in the competition. Over time, we can see that thanks to appropriately interconnected interactive elements and lively design, we succeeded,” says Ivana Krajčiová from Heineken Slovakia, who was in charge of this project.
To fit the island into the sales area and meet the parameters of the store, it is not accessible from all sides as usual. Instead, it has an unusual rear wall thanks to which it takes less space. Anyway, we did not have to reduce the area where the radler cans are displayed.
Technically, this permanent island is adaptable so that it can be rebranded if necessary. “This is the first display with this useful feature that has appeared on the Slovak market. If the manufacturer decides that he wants to promote another type of goods, the display can be adapted in a few simple steps, very cheaply and promptly.
The pallet island now attracts customers in 20 selected Tesco stores, for example in Bratislava, Nitra, or Banská Bystrica. “Once installed in stores, we encounter a variety of reactions – from the usual ones, when people want to know details about the competition, to the more skeptical ones, when the customer says: ‘We can never win a car.’ The fact is that the display attracts attention, shoppers do not overlook it and they stop at it,” adds Lukáš Maťko.
Your Dago Team
