SK
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
A car drives out of the Heineken pallet island
The display highlights a summer consumer competition in which customers can win a hybrid car and another 500 prizes. “Our effort is to make shopping for the target group, which in this case is very broad, more attractive, and more pleasant. That is why we designed the display to impress not only lovers of radlers, but also those who buy radler for someone else, and they will be attracted especially by an attractive win,” explains Lukáš Maťko, the Trade Marketing Manager from Heineken Slovakia.
The appearance of the pallet island is based primarily on a constant key visual. Its upper part is dominated by a blue light tunnel, of which a car model drives out, evoking a feeling of three-dimensionality. “We wanted the island in the sales area to stand out among the others. We needed the message to be clear and striking for customers at first glance and to involve them in the competition. Over time, we can see that thanks to appropriately interconnected interactive elements and lively design, we succeeded,” says Ivana Krajčiová from Heineken Slovakia, who was in charge of this project.
To fit the island into the sales area and meet the parameters of the store, it is not accessible from all sides as usual. Instead, it has an unusual rear wall thanks to which it takes less space. Anyway, we did not have to reduce the area where the radler cans are displayed.
Technically, this permanent island is adaptable so that it can be rebranded if necessary. “This is the first display with this useful feature that has appeared on the Slovak market. If the manufacturer decides that he wants to promote another type of goods, the display can be adapted in a few simple steps, very cheaply and promptly.
The pallet island now attracts customers in 20 selected Tesco stores, for example in Bratislava, Nitra, or Banská Bystrica. “Once installed in stores, we encounter a variety of reactions – from the usual ones, when people want to know details about the competition, to the more skeptical ones, when the customer says: ‘We can never win a car.’ The fact is that the display attracts attention, shoppers do not overlook it and they stop at it,” adds Lukáš Maťko.
Your Dago Team
