9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on « Nejnovější«...89101112...20...»» Nejstarší
A HIGH-QUALITY DISPLAY CAN CHANGE ATTITUDES
The in-store Red Bull campaign by Dago brought the viral video mission to the shopping cart and increased sales by 20 percent.
This year, when planning the summer Czech-Slovak activation, the Red Bull energy drink brand came up with an assignment for a campaign connected with the F1 Red Bull Racing team. The campaign connected with the road trip video “From castle to castle” presented the beauties of both countries and set a high standard for in-store displays. The connection of the Red Bull brand to F1 races lasts for a long time and, in addition to the results of the racing team, it is being garnished , for example, with a record pit stop time of 1.82 seconds. It created the basis for an in-store campaign, which enticed it to compete for the fastest pit stop in an online minigame.
“The campaign is the highlight of the year for us. We wanted to bring an exhibition to the point of sale, where the customer stops, watches a video, feels the premium of the brand, and buys a product. Materials, technologies, and good lighting had to match,” says Petra Diamond, Director of Trade Marketing for the Czechia and Slovakia of Red Bull. The goal was to engage customers, make the brand visible in the in-store branch and build reach.
MORE VERSIONS AND FOCUS ON DETAILS
The in-store solution provider, Dago, came up with five different concepts, from which Red Bull chose one winner. “Development was challenging and we improved many prototypes due to strict requirements. During the development, we also created a prototype of a cardboard formula, but in the end, another version was given priority due to the larger capacity for the exhibited products,” describes Jakub Petráš, Project Manager of Dago. It was a specific project from the point of view of production and logistics requirements due to atypical versions of the design and differences in visuals.
The materials were cardboard for the basic display types, others used plastic and the larger sets had a wooden base enriched with metal structures imitating the finish gates of the racing circuits. Everything was complemented by lighting, visual backlighting, LCD displays, and illuminated traffic lights. In addition to elements of the F1 races, the displays referred to monuments and important places from both countries, such as Charles Bridge and Štrbské Pleso. A total of 86 pieces of displays were produced in five variants in the form of two-pallet displays, four-pallet displays, end caps, refrigerators, and shop-in-shop modules. The real F1 monopost was exhibited five times, in seven stores customers could try an interactive game “pit stop”. The displays were created in two language versions and for different sales networks with different elements. Tailor-made versions for specific stores were also produced. The displays were placed in selected stores of Globus, Albert, Tesco, Kaufland, JIP, Malina, Delia, and others, and at selected MOL and Slovnaft petrol stations.
A HIGH-QUALITY IN-STORE SOLUTION MAKES SENSE
The first feedback from the campaign was very positive. Stores and chains where there were no displays showed interest in them because they perceived them as added value for customers. At the same time, some of them did not show any interest in the displays at the beginning, this change of attitude proves that a quality in-store solution can attract and increase sales. For this reason, we are just producing additional displays.
The game “PitStop challenge”, where competitors could win a trip to F1 races and other prizes, experienced over a quarter of a million plays. According to the results from Nielsen CZ & SK, the sales volume in the period June-July increased by 20 percent year-on-year, compared to 2019 by 27 percent. The displays remained in more than 40 stores even after the activation end, which was also possible thanks to the easy exchange of graphics and key visuals.
“So far, we haven’t had such an elaborate display in the in-store to such an extent, and the results show that it has paid off,” adds Petra Diamond. Stores and chains where there were no displays showed interest in them because they perceived them as added value.
The campaign in numbers:
- The campaign’s year-on-year increase in sales was 20 %.
- 40 stores kept the display even after its activation end.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY