Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve… Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term… Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav… In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w… ] And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme. 25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority. Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty… In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab… In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
We support children and seniors
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Gold at POPAI Awards Paris with Kofola
Fresh Pinterest goodies
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Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
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Euroshop 2017 through the eyes of DAGO team
Orion creates Easter atmosphere in stores
A retail campaign from the company Mars draws attention to helping disadvantaged children
![Vystavení je doplněno o reálné prvky.](https://www.dago.cz/wp-content/uploads/2022/09/Mars_Dago-3-scaled.jpg)
Orbit chewing gum brand from Mars has prepared, for the seventh time already, a campaign called “Work & Study”, which, in conjunction with SOS Children’s Villages, spreads awareness about proper dental care and focuses on children’s personal development and self-confidence. The communication agency Dago helped it to enter the retail market.
The creativity of all the activations within the Work & Study campaign combines the period when students are getting ready for school again – i.e. the “back to school” season – with the education of chewing Orbit and Airwaves chewing gums. For this, it uses single-pallet displays and shop-in-shops in the sales areas of Albert supermarkets and hypermarkets, both on the Czech and Slovak markets.
Although the display was designed to be short-lasting, it managed to implement some real elements to emphasize and add playfulness to the activation. Shop-in-shops consumers can see on the sales floor, will immediately transport them back to their school years. “Because we wanted to create really original displays that stand out at first glance, we played carefully with the carpentry and all the small details. The team of people behind this project did everything to make the result excellent. And it worked,” Eva Perglová, the Project Manager from Dago, describes the collaboration.
Mars has been working with people from Dago for many years. “We know that every task we send them will be handled perfectly. After clarifying the activity and the question of how to transfer it to POS communication for consumers, they came up with this inventive solution that we liked so much that we left it without fundamental modifications,” explains Petr Galkaněvič from Mars.
Get your teeth into learning
The motto of the campaign “Get your teeth into learning and help to donate” refers to the organization of SOS children’s villages, which Mars has been supporting for a long time. “This year, we communicate the education of chewing also to the younger generation as part of the campaign. However, we are still involved in a charity concept in the form of a fixed financial donation for the organization of SOS Children’s Village for the education of teenagers and their easier integration into life. Specifically, social workers, career consultancy, language and IT courses, and educational activities related to the healthy oral cavity,” concludes Petr Galkaněvič.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY