Original Metaxa party

Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…

Victory at POPAI Awards Paris for three of our projects

Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…

DAGO is a new partner of the POPAI CE research project

The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…

Vitana farmers´ market in hypermarkets

Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…

Pinterest bits

]

Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on

DAGO is superbrand of the year 2016

]

In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…

Introduction into the mixology in a MAKRO store

Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…

A retail campaign from the company Mars draws attention to helping disadvantaged children

Orbit chewing gum brand from Mars has prepared, for the seventh time already, a campaign called “Work & Study”, which, in conjunction with SOS Children’s Villages, spreads awareness about proper dental care and focuses on children’s personal development and self-confidence. The communication agency Dago helped it to enter the retail market.

The creativity of all the activations within the Work & Study campaign combines the period when students are getting ready for school again – i.e. the “back to school” season – with the education of chewing Orbit and Airwaves chewing gums. For this, it uses single-pallet displays and shop-in-shops in the sales areas of Albert supermarkets and hypermarkets, both on the Czech and Slovak markets.

Emphasis on details

Although the display was designed to be short-lasting, it managed to implement some real elements to emphasize and add playfulness to the activation. Shop-in-shops consumers can see on the sales floor, will immediately transport them back to their school years. “Because we wanted to create really original displays that stand out at first glance, we played carefully with the carpentry and all the small details. The team of people behind this project did everything to make the result excellent. And it worked,” Eva Perglová, the Project Manager from Dago, describes the collaboration.

Mars has been working with people from Dago for many years. “We know that every task we send them will be handled perfectly. After clarifying the activity and the question of how to transfer it to POS communication for consumers, they came up with this inventive solution that we liked so much that we left it without fundamental modifications,” explains Petr Galkaněvič from Mars.

Get your teeth into learning

The motto of the campaign “Get your teeth into learning and help to donate” refers to the organization of SOS children’s villages, which Mars has been supporting for a long time. “This year, we communicate the education of chewing also to the younger generation as part of the campaign. However, we are still involved in a charity concept in the form of a fixed financial donation for the organization of SOS Children’s Village for the education of teenagers and their easier integration into life. Specifically, social workers, career consultancy, language and IT courses, and educational activities related to the healthy oral cavity,” concludes Petr Galkaněvič.

Your team Dago

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

Pin It on Pinterest

Share This