SK
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
A retail campaign from the company Mars draws attention to helping disadvantaged children
Orbit chewing gum brand from Mars has prepared, for the seventh time already, a campaign called “Work & Study”, which, in conjunction with SOS Children’s Villages, spreads awareness about proper dental care and focuses on children’s personal development and self-confidence. The communication agency Dago helped it to enter the retail market.
The creativity of all the activations within the Work & Study campaign combines the period when students are getting ready for school again – i.e. the “back to school” season – with the education of chewing Orbit and Airwaves chewing gums. For this, it uses single-pallet displays and shop-in-shops in the sales areas of Albert supermarkets and hypermarkets, both on the Czech and Slovak markets.
Emphasis on details
Although the display was designed to be short-lasting, it managed to implement some real elements to emphasize and add playfulness to the activation. Shop-in-shops consumers can see on the sales floor, will immediately transport them back to their school years. “Because we wanted to create really original displays that stand out at first glance, we played carefully with the carpentry and all the small details. The team of people behind this project did everything to make the result excellent. And it worked,” Eva Perglová, the Project Manager from Dago, describes the collaboration.
Mars has been working with people from Dago for many years. “We know that every task we send them will be handled perfectly. After clarifying the activity and the question of how to transfer it to POS communication for consumers, they came up with this inventive solution that we liked so much that we left it without fundamental modifications,” explains Petr Galkaněvič from Mars.
Get your teeth into learning
The motto of the campaign “Get your teeth into learning and help to donate” refers to the organization of SOS children’s villages, which Mars has been supporting for a long time. “This year, we communicate the education of chewing also to the younger generation as part of the campaign. However, we are still involved in a charity concept in the form of a fixed financial donation for the organization of SOS Children’s Village for the education of teenagers and their easier integration into life. Specifically, social workers, career consultancy, language and IT courses, and educational activities related to the healthy oral cavity,” concludes Petr Galkaněvič.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
