SK
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
A retail campaign from the company Mars draws attention to helping disadvantaged children
Orbit chewing gum brand from Mars has prepared, for the seventh time already, a campaign called “Work & Study”, which, in conjunction with SOS Children’s Villages, spreads awareness about proper dental care and focuses on children’s personal development and self-confidence. The communication agency Dago helped it to enter the retail market.
The creativity of all the activations within the Work & Study campaign combines the period when students are getting ready for school again – i.e. the “back to school” season – with the education of chewing Orbit and Airwaves chewing gums. For this, it uses single-pallet displays and shop-in-shops in the sales areas of Albert supermarkets and hypermarkets, both on the Czech and Slovak markets.
Emphasis on details
Although the display was designed to be short-lasting, it managed to implement some real elements to emphasize and add playfulness to the activation. Shop-in-shops consumers can see on the sales floor, will immediately transport them back to their school years. “Because we wanted to create really original displays that stand out at first glance, we played carefully with the carpentry and all the small details. The team of people behind this project did everything to make the result excellent. And it worked,” Eva Perglová, the Project Manager from Dago, describes the collaboration.
Mars has been working with people from Dago for many years. “We know that every task we send them will be handled perfectly. After clarifying the activity and the question of how to transfer it to POS communication for consumers, they came up with this inventive solution that we liked so much that we left it without fundamental modifications,” explains Petr Galkaněvič from Mars.
Get your teeth into learning
The motto of the campaign “Get your teeth into learning and help to donate” refers to the organization of SOS children’s villages, which Mars has been supporting for a long time. “This year, we communicate the education of chewing also to the younger generation as part of the campaign. However, we are still involved in a charity concept in the form of a fixed financial donation for the organization of SOS Children’s Village for the education of teenagers and their easier integration into life. Specifically, social workers, career consultancy, language and IT courses, and educational activities related to the healthy oral cavity,” concludes Petr Galkaněvič.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
