SK
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Action end cup of Nescafe Dolce Gusto
For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are premium action POP end cups for the brand NESCAFE® Dolce Gusto®, which had been installed within selected retail stores in the Czech republic and Slovakia. The overall concept has been traditionally based on the DAGO CIS (Complex In-store Solution) system, on rules of the EIEP model, which works for example with the aspects of disturbance, attraction and conversion of shopping customers.
We have achieved the strong visual and functional effect thanks to modern design conception considering rules of the brand NESCAFE® Dolce Gusto®, but mainly the rules of shopping behaviour. Products are displayed according to customer specific decision-making trees applicable for the given product category. On the POP medium, there are also presented coffee-makers customers can buy on the spot. The overall impression is being enhanced by an integrated LCD panel playing a special spot, which presents the connection of the coffee NESCAFE® Dolce Gusto® and machines Krups.
„In addition to the fact that we needed customers to be oriented within the displayed assortment quickly, we also wanted to attract shoppers by the constructional and visual concept,” remarked Šárka Drábková, from the company Netslé, upon the design of the action end cups. Colour structure of the medium is based on the colour code of the brand, and in the retail environment it gives the impression of significance and contrast. The constructional and graphic concept ensures the 180°visibility and generally, it disturbs a customer from his shopping routine and encourages the interest to buy displayed products.
Team DAGO
