SK
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on « Nejnovější«...89101112...20...»» Nejstarší
Action end cup of Nescafe Dolce Gusto
For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are premium action POP end cups for the brand NESCAFE® Dolce Gusto®, which had been installed within selected retail stores in the Czech republic and Slovakia. The overall concept has been traditionally based on the DAGO CIS (Complex In-store Solution) system, on rules of the EIEP model, which works for example with the aspects of disturbance, attraction and conversion of shopping customers.
We have achieved the strong visual and functional effect thanks to modern design conception considering rules of the brand NESCAFE® Dolce Gusto®, but mainly the rules of shopping behaviour. Products are displayed according to customer specific decision-making trees applicable for the given product category. On the POP medium, there are also presented coffee-makers customers can buy on the spot. The overall impression is being enhanced by an integrated LCD panel playing a special spot, which presents the connection of the coffee NESCAFE® Dolce Gusto® and machines Krups.
„In addition to the fact that we needed customers to be oriented within the displayed assortment quickly, we also wanted to attract shoppers by the constructional and visual concept,” remarked Šárka Drábková, from the company Netslé, upon the design of the action end cups. Colour structure of the medium is based on the colour code of the brand, and in the retail environment it gives the impression of significance and contrast. The constructional and graphic concept ensures the 180°visibility and generally, it disturbs a customer from his shopping routine and encourages the interest to buy displayed products.
Team DAGO
