SK
DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Action end cup of Nescafe Dolce Gusto
For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are premium action POP end cups for the brand NESCAFE® Dolce Gusto®, which had been installed within selected retail stores in the Czech republic and Slovakia. The overall concept has been traditionally based on the DAGO CIS (Complex In-store Solution) system, on rules of the EIEP model, which works for example with the aspects of disturbance, attraction and conversion of shopping customers.
We have achieved the strong visual and functional effect thanks to modern design conception considering rules of the brand NESCAFE® Dolce Gusto®, but mainly the rules of shopping behaviour. Products are displayed according to customer specific decision-making trees applicable for the given product category. On the POP medium, there are also presented coffee-makers customers can buy on the spot. The overall impression is being enhanced by an integrated LCD panel playing a special spot, which presents the connection of the coffee NESCAFE® Dolce Gusto® and machines Krups.
„In addition to the fact that we needed customers to be oriented within the displayed assortment quickly, we also wanted to attract shoppers by the constructional and visual concept,” remarked Šárka Drábková, from the company Netslé, upon the design of the action end cups. Colour structure of the medium is based on the colour code of the brand, and in the retail environment it gives the impression of significance and contrast. The constructional and graphic concept ensures the 180°visibility and generally, it disturbs a customer from his shopping routine and encourages the interest to buy displayed products.
Team DAGO
