SK
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting. The combination of black and red colours completes the atmosphere of the challenge that makes players to sit into a sport seat to the monitor.
This time, the HP brand tried to overcome the past practice of the demonstration play-table to create an in-store presentation of gaming products. “We are trying to evoke a gaming sensation and a competitive mood of customers that represents adrenaline and motivates them to try it. At the same time, we present a complete series of products in our offer on this occasion. We succeed to fulfil these goals according to responses from dealers and promoters,” said Stanislava Porubová, the HP Trading Marketing Manager.
The HP OMEN series includes a complete portfolio of hardware for players. These include laptops, desktops, monitors, headphones and more. Due to the scope of the offer and its gaming focus, we have created a complete gaming zone for HP, which allows trying the products and also matches the OMEN brand with its design and supports its image and style at the points-of-sales. The used geometric shapes together with the red lighting give the impression of temperament and attract players to try it. Our goal was to evoke a gaming atmosphere, present products and also promote their image and sales. And this extravagant realization helps to achieve this in the synergy with the great products and sales staff. We believe that on the basis of the positive results from the local market, this exposure could enter also the other markets in the region.
Your DAGO Team
