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Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting. The combination of black and red colours completes the atmosphere of the challenge that makes players to sit into a sport seat to the monitor.
This time, the HP brand tried to overcome the past practice of the demonstration play-table to create an in-store presentation of gaming products. “We are trying to evoke a gaming sensation and a competitive mood of customers that represents adrenaline and motivates them to try it. At the same time, we present a complete series of products in our offer on this occasion. We succeed to fulfil these goals according to responses from dealers and promoters,” said Stanislava Porubová, the HP Trading Marketing Manager.
The HP OMEN series includes a complete portfolio of hardware for players. These include laptops, desktops, monitors, headphones and more. Due to the scope of the offer and its gaming focus, we have created a complete gaming zone for HP, which allows trying the products and also matches the OMEN brand with its design and supports its image and style at the points-of-sales. The used geometric shapes together with the red lighting give the impression of temperament and attract players to try it. Our goal was to evoke a gaming atmosphere, present products and also promote their image and sales. And this extravagant realization helps to achieve this in the synergy with the great products and sales staff. We believe that on the basis of the positive results from the local market, this exposure could enter also the other markets in the region.
Your DAGO Team
