SK
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
The clear layout and timeless minimalist design play a major role in this new activation. The display lures to selected wines from different price categories and it is divided into two halves, one of which is dedicated to wines from abroad and the other half offers wines from Moravia.
The display is dominated by a cardboard end cap placed on metal shelves and made in the unmistakable design of the new brand Sommelier collection. It is dominated by black colour complemented by wood decor. The display catches the customer’s attention with its sophistication and simple, clean design that evokes a sense of luxury. “Our new Sommelier collection brand has a distinctive, eye-catching design that we have implemented into the cardboard end cap. The activation catches the interest of customers and informs them about the origin of both domestic Moravian wines and foreign wines,” says Erika Bognárová from Albert Česká republika.
The new display for Albert hypermarkets was created to present the private Sommelier collection brand, which contains the best wines available in this chain. Czech sommelier Klára Kollárová guarantees for their selection, and consumers will recognize them by a special label with the “Sommelier collection” brand.
Your team Dago
The new display for Albert hypermarkets was created to present the private Sommelier collection brand.
The clear layout and timeless minimalist design play a major role in this new activation.
The display is dominated by a cardboard end cap placed on metal shelves and made in the unmistakable design of the new brand Sommelier collection.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
