SK
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The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
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Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
The clear layout and timeless minimalist design play a major role in this new activation. The display lures to selected wines from different price categories and it is divided into two halves, one of which is dedicated to wines from abroad and the other half offers wines from Moravia.
The display is dominated by a cardboard end cap placed on metal shelves and made in the unmistakable design of the new brand Sommelier collection. It is dominated by black colour complemented by wood decor. The display catches the customer’s attention with its sophistication and simple, clean design that evokes a sense of luxury. “Our new Sommelier collection brand has a distinctive, eye-catching design that we have implemented into the cardboard end cap. The activation catches the interest of customers and informs them about the origin of both domestic Moravian wines and foreign wines,” says Erika Bognárová from Albert Česká republika.
The new display for Albert hypermarkets was created to present the private Sommelier collection brand, which contains the best wines available in this chain. Czech sommelier Klára Kollárová guarantees for their selection, and consumers will recognize them by a special label with the “Sommelier collection” brand.
Your team Dago
The new display for Albert hypermarkets was created to present the private Sommelier collection brand.
The clear layout and timeless minimalist design play a major role in this new activation.
The display is dominated by a cardboard end cap placed on metal shelves and made in the unmistakable design of the new brand Sommelier collection.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
