We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT

We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....

Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…

Albert guides customers through the world of wines

Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.

The clear layout and timeless minimalist design play a major role in this new activation. The display lures to selected wines from different price categories and it is divided into two halves, one of which is dedicated to wines from abroad and the other half offers wines from Moravia.

The display is dominated by a cardboard end cap placed on metal shelves and made in the unmistakable design of the new brand Sommelier collection. It is dominated by black colour complemented by wood decor. The display catches the customer’s attention with its sophistication and simple, clean design that evokes a sense of luxury. “Our new Sommelier collection brand has a distinctive, eye-catching design that we have implemented into the cardboard end cap. The activation catches the interest of customers and informs them about the origin of both domestic Moravian wines and foreign wines,” says Erika Bognárová from Albert Česká republika.

The new display for Albert hypermarkets was created to present the private Sommelier collection brand, which contains the best wines available in this chain. Czech sommelier Klára Kollárová guarantees for their selection, and consumers will recognize them by a special label with the “Sommelier collection” brand.

Your team Dago 

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

Pin It on Pinterest

Share This