New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The animated car model dominated in Tesco and Globus stores
![Orbit Cars foto (1)](https://www.dago.cz/wp-content/uploads/2019/07/Orbit-Cars-foto-1.jpg)
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Mars has decided to announce a contest in which people could win Volkswagen T-Roc. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The display fulfilled mainly an educative function in the stores. “Through the contest, we wanted to inform people why they should always have a pack of chewing-gum in their cars. They help to retain attention when driving and when a person is going to a personal or work meeting, it is always useful to have chewing-gums at hand,” Petr Galkaněvič, the Trade Marketer CZ&SK from Mars, explains the mission of the campaign.
The message of the main prize of the contest as well as the mission of the campaign was highlighted by the most visible element of the display – the model of Volkswagenu T-Roc. We wanted to create its most faithful miniature including its rounded shapes. But the cardboard, which predominates at the display, is not easy to bent and shape. That is why the production of the miniature required special procedures. We used a life-size wire maquette according to which we shaped the miniature more easily. We consulted the entire development of the model with the Volkswagenu Headquarters in Germany, so that it utmost matches the reality
The model attracts attention with its spinning wheels powered by a small battery engine. Customers´ eyes will immediately notice also flashing LED diodes on both sides of the miniature. With the movability of the model and lighting effects, we have maximized the visual attractiveness of the display increasing its recognition rate in stores and highlighting the presented Orbit chewing-gums.
Imitation of the car movement and a road beneath it provides its credibility. In the background of the display, there dominates a picture of a mountain landscape. “All together, it evokes emotions associated with a trip in the won car. The continuity with the contest is being highlighted also by simple signs directing customers to the description how to win the displayed car,” adds Petr Galkaněvič from Mars.
The Czech-Slovakian campaign, which addressed the public not only in Tesco and Globus stores, ended at the end of June. “During the whole campaign, I received only positive reactions. Retailers as well as customers got to like the display. It was great project which moved execution of temporary displays on the Czech-Slovakian market one step forward again,” adds Petr Galkaněvič.
We are pleased that we could work at the project with our client – Mars, who is not afraid to bring into the Czech in-store environment more courage elements, which are standard rather on the west from our borders.
Your DAGO team