SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Mars has decided to announce a contest in which people could win Volkswagen T-Roc. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The display fulfilled mainly an educative function in the stores. “Through the contest, we wanted to inform people why they should always have a pack of chewing-gum in their cars. They help to retain attention when driving and when a person is going to a personal or work meeting, it is always useful to have chewing-gums at hand,” Petr Galkaněvič, the Trade Marketer CZ&SK from Mars, explains the mission of the campaign.
The message of the main prize of the contest as well as the mission of the campaign was highlighted by the most visible element of the display – the model of Volkswagenu T-Roc. We wanted to create its most faithful miniature including its rounded shapes. But the cardboard, which predominates at the display, is not easy to bent and shape. That is why the production of the miniature required special procedures. We used a life-size wire maquette according to which we shaped the miniature more easily. We consulted the entire development of the model with the Volkswagenu Headquarters in Germany, so that it utmost matches the reality
The model attracts attention with its spinning wheels powered by a small battery engine. Customers´ eyes will immediately notice also flashing LED diodes on both sides of the miniature. With the movability of the model and lighting effects, we have maximized the visual attractiveness of the display increasing its recognition rate in stores and highlighting the presented Orbit chewing-gums.
Imitation of the car movement and a road beneath it provides its credibility. In the background of the display, there dominates a picture of a mountain landscape. “All together, it evokes emotions associated with a trip in the won car. The continuity with the contest is being highlighted also by simple signs directing customers to the description how to win the displayed car,” adds Petr Galkaněvič from Mars.
The Czech-Slovakian campaign, which addressed the public not only in Tesco and Globus stores, ended at the end of June. “During the whole campaign, I received only positive reactions. Retailers as well as customers got to like the display. It was great project which moved execution of temporary displays on the Czech-Slovakian market one step forward again,” adds Petr Galkaněvič.
We are pleased that we could work at the project with our client – Mars, who is not afraid to bring into the Czech in-store environment more courage elements, which are standard rather on the west from our borders.
Your DAGO team
