SK
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj – has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and hypermarkets.
The Brewery Jubilee Gate has been a symbol of the brewery for almost 130 years and refers to the long-standing tradition of Czech brewing, which is why this symbol is used repeatedly in the campaign. “The Jubilee Gate is one of the generally known symbols associated with the Pilsner Urquell brand. It was built for the 50th anniversary of the first batch of Pilsner lager, and since then it has been a sign of the brand’s quality and premium level”, Jakub Suda, the Junior Activation Manager at Plzeňský Prazdroj, comments the campaign.
Customers will have a new opportunity to see displays for Plzeňský Prazdroj in the first half of October in Globus chains.
Czech beer can trot out a long tradition and great popularity among consumers and it is famous worldwide. Specifically, Pilsner Urquell was the first pilsner-type beer in the world. Thanks to this uniqueness, Dago created special pallet displays with characteristic brand elements for Plzeňský Prazdroj. “We expect that thanks to the consistent communication of our main symbol, Pilsen Gate, we will strengthen positive emotions towards the brand among our consumers”, adds Jakub Suda.
Plzeňský Prazdroj uses various types of displays. In retail chains, consumers can see pallet displays, mini shop-in-shops, and shop-in-shops. The brand’s characteristic colours are being used. “We were very surprised by the positive reactions to the Jubilee Gate of the Pilsen Brewery regarding this cooperation. It seems that this is really an iconic element that visitors associate with the brand”, explains Luboš Plačko, the Country Manager at Dago.
Your team Dago
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
