SK
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The permanent palette display should attract especially parents with children under the age of three. “We endeavour to ensure that people, who are spending their time in the new play area for children, remember our Hami brand that offers products for infants and toddlers. They can buy a fruit snack or varied lunch for their children in the form of Hami meat-and-vegetable complementary food. The display combining interactivity and products supports the increase in sales,” explains Lenka Doležalová, the Trade Marketing Manager from Nutricia, which sells the Hami baby food.
To ensure that parents and their children notice the display, we conceived it as a windmill with a footbridge surrounded by varicoloured animals. It attracts the attention of the youngest visitors who wish to play intuitively. Their attention is being attracted by three main playing elements: rotating blades of the mill, playing cubes with Hami icons that work together like a jigsaw puzzle, and the colourful footbridge children can walk on while their parents can take pictures of them.
The interactivity combined with attractive design makes this project to be fully trendy. The display embodies several functionalities. Nontraditionally, it shows parents the offered products and at the same time, it entertains children.
During the development of this display, we have focused not only on its design that had to correspond with the play area of Hamíkov, but we also focused on safety. “There was a risk that the display would stand just on the line between the carpet and linoleum. But DAGO proposed suitable materials and construction for the display that would eliminate possible floor unevenness,” adds Lenka Doleželová from Nutricia.
Projects similar to this one provide extraordinary adventures and experience. By this, they support sales and also strengthen the communicated brand. We love to solve similar projects enabling us to create innovative solutions and to bring the bigger value of proposals and realizations of palette presentations.
Your DAGO team
