European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Baby food Hami is being sold in Hamleys by the windmill

In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The permanent palette display should attract especially parents with children under the age of three. “We endeavour to ensure that people, who are spending their time in the new play area for children, remember our Hami brand that offers products for infants and toddlers. They can buy a fruit snack or varied lunch for their children in the form of Hami meat-and-vegetable complementary food. The display combining interactivity and products supports the increase in sales,” explains Lenka Doležalová, the Trade Marketing Manager from Nutricia, which sells the Hami baby food.
To ensure that parents and their children notice the display, we conceived it as a windmill with a footbridge surrounded by varicoloured animals. It attracts the attention of the youngest visitors who wish to play intuitively. Their attention is being attracted by three main playing elements: rotating blades of the mill, playing cubes with Hami icons that work together like a jigsaw puzzle, and the colourful footbridge children can walk on while their parents can take pictures of them.
The interactivity combined with attractive design makes this project to be fully trendy. The display embodies several functionalities. Nontraditionally, it shows parents the offered products and at the same time, it entertains children.
During the development of this display, we have focused not only on its design that had to correspond with the play area of Hamíkov, but we also focused on safety. “There was a risk that the display would stand just on the line between the carpet and linoleum. But DAGO proposed suitable materials and construction for the display that would eliminate possible floor unevenness,” adds Lenka Doleželová from Nutricia.
Projects similar to this one provide extraordinary adventures and experience. By this, they support sales and also strengthen the communicated brand. We love to solve similar projects enabling us to create innovative solutions and to bring the bigger value of proposals and realizations of palette presentations.
Your DAGO team