SK
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The permanent palette display should attract especially parents with children under the age of three. “We endeavour to ensure that people, who are spending their time in the new play area for children, remember our Hami brand that offers products for infants and toddlers. They can buy a fruit snack or varied lunch for their children in the form of Hami meat-and-vegetable complementary food. The display combining interactivity and products supports the increase in sales,” explains Lenka Doležalová, the Trade Marketing Manager from Nutricia, which sells the Hami baby food.
To ensure that parents and their children notice the display, we conceived it as a windmill with a footbridge surrounded by varicoloured animals. It attracts the attention of the youngest visitors who wish to play intuitively. Their attention is being attracted by three main playing elements: rotating blades of the mill, playing cubes with Hami icons that work together like a jigsaw puzzle, and the colourful footbridge children can walk on while their parents can take pictures of them.
The interactivity combined with attractive design makes this project to be fully trendy. The display embodies several functionalities. Nontraditionally, it shows parents the offered products and at the same time, it entertains children.
During the development of this display, we have focused not only on its design that had to correspond with the play area of Hamíkov, but we also focused on safety. “There was a risk that the display would stand just on the line between the carpet and linoleum. But DAGO proposed suitable materials and construction for the display that would eliminate possible floor unevenness,” adds Lenka Doleželová from Nutricia.
Projects similar to this one provide extraordinary adventures and experience. By this, they support sales and also strengthen the communicated brand. We love to solve similar projects enabling us to create innovative solutions and to bring the bigger value of proposals and realizations of palette presentations.
Your DAGO team
