SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended to attract attention and also encourage consumers to buy this cream liqueur – Baileys Irish Cream.
As the best selling liqueur in the world, Baileys is a fixture for almost every modern woman. In this hasty time, it is important, not only for women, to find some time for our friends and ourselves. The idea to expose a new product in the visually impressive bath tub plays on this note in the selected TESCO hypermarkets. „The bath tub evokes the feeling of luxury, elegance and time for ourselves, as well as the Baileys brand does,“ says Veronika Bruhova, the Brand Manager of the company Stock-Plzen Bozkov Ltd., whose portfolio of beverages includes this product. According to the customer feedback, this surprised them pleasantly and evoked their positive emotions in favour of the brand and sales of this new product.
„Original exposition differing from conventional pallet or display that sticks out with something has a greater ability to attract customers during their shopping routine. If we get their attention, the purchase probability increases, “ adds Miroslav Obratil, the Project Manager of our company. Except the decorated luxury bath tubs, we already realized pallet decorations. As to the sales volumes, there was obvious difference in favour of bath tubs. The Baileys brand wants to use these successful bath tubs for in-store communication within other promotions. So the significantly branded symbol of the stylish relaxation and pleasantly spent time will attract customers also in the future.
Your DAGO team
