GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
BAILEYS IN A STYLISH BATH TUB

On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended to attract attention and also encourage consumers to buy this cream liqueur – Baileys Irish Cream.
As the best selling liqueur in the world, Baileys is a fixture for almost every modern woman. In this hasty time, it is important, not only for women, to find some time for our friends and ourselves. The idea to expose a new product in the visually impressive bath tub plays on this note in the selected TESCO hypermarkets. „The bath tub evokes the feeling of luxury, elegance and time for ourselves, as well as the Baileys brand does,“ says Veronika Bruhova, the Brand Manager of the company Stock-Plzen Bozkov Ltd., whose portfolio of beverages includes this product. According to the customer feedback, this surprised them pleasantly and evoked their positive emotions in favour of the brand and sales of this new product.
„Original exposition differing from conventional pallet or display that sticks out with something has a greater ability to attract customers during their shopping routine. If we get their attention, the purchase probability increases, “ adds Miroslav Obratil, the Project Manager of our company. Except the decorated luxury bath tubs, we already realized pallet decorations. As to the sales volumes, there was obvious difference in favour of bath tubs. The Baileys brand wants to use these successful bath tubs for in-store communication within other promotions. So the significantly branded symbol of the stylish relaxation and pleasantly spent time will attract customers also in the future.
Your DAGO team