SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended to attract attention and also encourage consumers to buy this cream liqueur – Baileys Irish Cream.
As the best selling liqueur in the world, Baileys is a fixture for almost every modern woman. In this hasty time, it is important, not only for women, to find some time for our friends and ourselves. The idea to expose a new product in the visually impressive bath tub plays on this note in the selected TESCO hypermarkets. „The bath tub evokes the feeling of luxury, elegance and time for ourselves, as well as the Baileys brand does,“ says Veronika Bruhova, the Brand Manager of the company Stock-Plzen Bozkov Ltd., whose portfolio of beverages includes this product. According to the customer feedback, this surprised them pleasantly and evoked their positive emotions in favour of the brand and sales of this new product.
„Original exposition differing from conventional pallet or display that sticks out with something has a greater ability to attract customers during their shopping routine. If we get their attention, the purchase probability increases, “ adds Miroslav Obratil, the Project Manager of our company. Except the decorated luxury bath tubs, we already realized pallet decorations. As to the sales volumes, there was obvious difference in favour of bath tubs. The Baileys brand wants to use these successful bath tubs for in-store communication within other promotions. So the significantly branded symbol of the stylish relaxation and pleasantly spent time will attract customers also in the future.
Your DAGO team
