SK
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Tassimo Floor Displays for Kraft
For the sake of our client Kraft Foods, our company designed, produced and implemented luxury floor displays Tassimo on Czech market in November 2012. These POP stands serve to boost the sale of coffee machines Bosch and co…
Tullamore Dew POP for bars
By seizing the opportunity of introducing new legendary Irish whiskey Tuallamore DEW and in the context of other marketing activities connected with this launch, our company has been addressed by the distributor of this bra…
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have b…
Demo Units Samsung
Samsung Company and its subsidiary agency Cheil (represented by Mr. Kamil Kaliszan) have realized three special demo units for presentation of the newest tablets Galaxy Note 10.1 Samsung in extremely short time due to close…
Wall Display in ElectroWorld
New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation o…
Chráněné dílny
Naše společnost rozšířila v letošním srpnu spolupráci s organizacemi se statutem chráněná dílna. V kontextu našeho etického kodexu se snažíme pomoci handicapovaným občanům se níženou pracovní schopností, tedy těm, kteří maj…
KOLONÁDA – mobile selling handcart
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For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended to attract attention and also encourage consumers to buy this cream liqueur – Baileys Irish Cream.
As the best selling liqueur in the world, Baileys is a fixture for almost every modern woman. In this hasty time, it is important, not only for women, to find some time for our friends and ourselves. The idea to expose a new product in the visually impressive bath tub plays on this note in the selected TESCO hypermarkets. „The bath tub evokes the feeling of luxury, elegance and time for ourselves, as well as the Baileys brand does,“ says Veronika Bruhova, the Brand Manager of the company Stock-Plzen Bozkov Ltd., whose portfolio of beverages includes this product. According to the customer feedback, this surprised them pleasantly and evoked their positive emotions in favour of the brand and sales of this new product.
„Original exposition differing from conventional pallet or display that sticks out with something has a greater ability to attract customers during their shopping routine. If we get their attention, the purchase probability increases, “ adds Miroslav Obratil, the Project Manager of our company. Except the decorated luxury bath tubs, we already realized pallet decorations. As to the sales volumes, there was obvious difference in favour of bath tubs. The Baileys brand wants to use these successful bath tubs for in-store communication within other promotions. So the significantly branded symbol of the stylish relaxation and pleasantly spent time will attract customers also in the future.
Your DAGO team
