SK
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We support children and seniors
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
The display aims at a wide target group from the age of 19 years up. “The Shop-in-shop is intended mainly for large hypermarkets with quite a diverse mix of shoppers. This corresponds to a large, mainstream target group, according to which we designed the appearance and defined its functions,” explains Martin Zelený, the Channel Development Manager from Coca-Cola Hellenic Bottling Company.
The Shop-in-shop, which is evoking thoughts of a good mood and get-together with friends enjoying good food, combines three main elements – a gas garden grill, a table with plates and cutlery and stacked wooden logs. These evoke pleasant atmosphere associated with outdoors. Imitations of chops, which evoke an impression of being grilled, are also attractive element. This element gives customers a taste for grilled meat which should be washed down with something good to drink. This supports immediate as well as subsequent consumption.
The idea of using a garden grill arose during the last season. “We tried to prepare it from cardboard, but could not create the effect realistic enough. That is why we then decided to place a real garden grill into a shop-in-shop,” says Martin Zelený.
The display has been installed subsequently into stores of the Tesco and Ahold chains. And in Slovakia, also into Metro stores. We have produced totally 30 pieces of this display. “We succeeded to create premium and innovative solution appreciated by end customers as well as retailers,” adds Martin Zelený from Coca-Cola Hellenic Bottling.
We are pleased that we could participate in this project. It greatly proves that client´s imaginativeness and willingness to do non-traditional creative projects positively shows in the final result.
Your DAGO team
