SK
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
The display aims at a wide target group from the age of 19 years up. “The Shop-in-shop is intended mainly for large hypermarkets with quite a diverse mix of shoppers. This corresponds to a large, mainstream target group, according to which we designed the appearance and defined its functions,” explains Martin Zelený, the Channel Development Manager from Coca-Cola Hellenic Bottling Company.
The Shop-in-shop, which is evoking thoughts of a good mood and get-together with friends enjoying good food, combines three main elements – a gas garden grill, a table with plates and cutlery and stacked wooden logs. These evoke pleasant atmosphere associated with outdoors. Imitations of chops, which evoke an impression of being grilled, are also attractive element. This element gives customers a taste for grilled meat which should be washed down with something good to drink. This supports immediate as well as subsequent consumption.
The idea of using a garden grill arose during the last season. “We tried to prepare it from cardboard, but could not create the effect realistic enough. That is why we then decided to place a real garden grill into a shop-in-shop,” says Martin Zelený.
The display has been installed subsequently into stores of the Tesco and Ahold chains. And in Slovakia, also into Metro stores. We have produced totally 30 pieces of this display. “We succeeded to create premium and innovative solution appreciated by end customers as well as retailers,” adds Martin Zelený from Coca-Cola Hellenic Bottling.
We are pleased that we could participate in this project. It greatly proves that client´s imaginativeness and willingness to do non-traditional creative projects positively shows in the final result.
Your DAGO team
