SK
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague – Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after installation, sales increased significantly not only in the beverage segment but also in the confectionery segment under the Big Shock brand.
The main goal was to attract the attention of customers in the shopping area, to increase the visibility of the Big Shock brand, but also to present its complete range in one place for the first time. “Even though we implemented this sales strategy during the covid-19 pandemic, the investment has paid off,” said David Tlach, Al-Namura’s Trade & Category Manager (FMCG), adding: “We currently have the first sales results which are already showing a significant increase in both segments.“
The end cap will be placed in other stores
“We have verified that the premium creative end cap solution works. Big Shock is an established Czech self-confident brand, which annually places new flavors and limited editions on the market. We want to strengthen the perception of the brand as premium and at the same time make it easier for customers to choose products – they will all find them in one place. This concept has proved very successful so far, which is why, in addition to the end cap, we are also planning a permanent pallet exhibition,” David Tlach says about the co-operation.
Multifunctional end cap in a premium design
We worked out the technical design, including the creative. As our project manager Markéta Čichovská says, the main goal of the extravagant and at the same time elegant end cap was to connect the main attributes of the Big Shock brand and then its multifunctional use. The biggest attention is drawn to the significantly angled topper of the shelf, from which the Big Shock brand logo stands out. Thanks to the precise processing made of premium glossy material, the purity and extravagance of the logo and the entire exhibition stand out.
“In addition to distinctive branded colors and premium materials, this permanent installation also has a refrigerator and a backlit part. It allows the exchange of visuals according to current news or events. It is also interesting to use cascading shelves, which makes it easier for customers to pick up products. The big advantage is the possibility to easily disassemble the construction, which will facilitate the transfer between stores,” adds Markéta Čichovská.
Your Dago Team.
