SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague – Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after installation, sales increased significantly not only in the beverage segment but also in the confectionery segment under the Big Shock brand.
The main goal was to attract the attention of customers in the shopping area, to increase the visibility of the Big Shock brand, but also to present its complete range in one place for the first time. “Even though we implemented this sales strategy during the covid-19 pandemic, the investment has paid off,” said David Tlach, Al-Namura’s Trade & Category Manager (FMCG), adding: “We currently have the first sales results which are already showing a significant increase in both segments.“
The end cap will be placed in other stores
“We have verified that the premium creative end cap solution works. Big Shock is an established Czech self-confident brand, which annually places new flavors and limited editions on the market. We want to strengthen the perception of the brand as premium and at the same time make it easier for customers to choose products – they will all find them in one place. This concept has proved very successful so far, which is why, in addition to the end cap, we are also planning a permanent pallet exhibition,” David Tlach says about the co-operation.
Multifunctional end cap in a premium design
We worked out the technical design, including the creative. As our project manager Markéta Čichovská says, the main goal of the extravagant and at the same time elegant end cap was to connect the main attributes of the Big Shock brand and then its multifunctional use. The biggest attention is drawn to the significantly angled topper of the shelf, from which the Big Shock brand logo stands out. Thanks to the precise processing made of premium glossy material, the purity and extravagance of the logo and the entire exhibition stand out.
“In addition to distinctive branded colors and premium materials, this permanent installation also has a refrigerator and a backlit part. It allows the exchange of visuals according to current news or events. It is also interesting to use cascading shelves, which makes it easier for customers to pick up products. The big advantage is the possibility to easily disassemble the construction, which will facilitate the transfer between stores,” adds Markéta Čichovská.
Your Dago Team.
