SK
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague – Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after installation, sales increased significantly not only in the beverage segment but also in the confectionery segment under the Big Shock brand.
The main goal was to attract the attention of customers in the shopping area, to increase the visibility of the Big Shock brand, but also to present its complete range in one place for the first time. “Even though we implemented this sales strategy during the covid-19 pandemic, the investment has paid off,” said David Tlach, Al-Namura’s Trade & Category Manager (FMCG), adding: “We currently have the first sales results which are already showing a significant increase in both segments.“
The end cap will be placed in other stores
“We have verified that the premium creative end cap solution works. Big Shock is an established Czech self-confident brand, which annually places new flavors and limited editions on the market. We want to strengthen the perception of the brand as premium and at the same time make it easier for customers to choose products – they will all find them in one place. This concept has proved very successful so far, which is why, in addition to the end cap, we are also planning a permanent pallet exhibition,” David Tlach says about the co-operation.
Multifunctional end cap in a premium design
We worked out the technical design, including the creative. As our project manager Markéta Čichovská says, the main goal of the extravagant and at the same time elegant end cap was to connect the main attributes of the Big Shock brand and then its multifunctional use. The biggest attention is drawn to the significantly angled topper of the shelf, from which the Big Shock brand logo stands out. Thanks to the precise processing made of premium glossy material, the purity and extravagance of the logo and the entire exhibition stand out.
“In addition to distinctive branded colors and premium materials, this permanent installation also has a refrigerator and a backlit part. It allows the exchange of visuals according to current news or events. It is also interesting to use cascading shelves, which makes it easier for customers to pick up products. The big advantage is the possibility to easily disassemble the construction, which will facilitate the transfer between stores,” adds Markéta Čichovská.
Your Dago Team.
