SK
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague – Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after installation, sales increased significantly not only in the beverage segment but also in the confectionery segment under the Big Shock brand.
The main goal was to attract the attention of customers in the shopping area, to increase the visibility of the Big Shock brand, but also to present its complete range in one place for the first time. “Even though we implemented this sales strategy during the covid-19 pandemic, the investment has paid off,” said David Tlach, Al-Namura’s Trade & Category Manager (FMCG), adding: “We currently have the first sales results which are already showing a significant increase in both segments.“
The end cap will be placed in other stores
“We have verified that the premium creative end cap solution works. Big Shock is an established Czech self-confident brand, which annually places new flavors and limited editions on the market. We want to strengthen the perception of the brand as premium and at the same time make it easier for customers to choose products – they will all find them in one place. This concept has proved very successful so far, which is why, in addition to the end cap, we are also planning a permanent pallet exhibition,” David Tlach says about the co-operation.
Multifunctional end cap in a premium design
We worked out the technical design, including the creative. As our project manager Markéta Čichovská says, the main goal of the extravagant and at the same time elegant end cap was to connect the main attributes of the Big Shock brand and then its multifunctional use. The biggest attention is drawn to the significantly angled topper of the shelf, from which the Big Shock brand logo stands out. Thanks to the precise processing made of premium glossy material, the purity and extravagance of the logo and the entire exhibition stand out.
“In addition to distinctive branded colors and premium materials, this permanent installation also has a refrigerator and a backlit part. It allows the exchange of visuals according to current news or events. It is also interesting to use cascading shelves, which makes it easier for customers to pick up products. The big advantage is the possibility to easily disassemble the construction, which will facilitate the transfer between stores,” adds Markéta Čichovská.
Your Dago Team.
