Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
Big Shock! brings the music experience directly to stores
![Big Shock! MUSIC 1 copy](https://www.dago.cz/wp-content/uploads/2021/05/Big-Shock-MUSIC-1-copy.png)
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in Dago.
“For the limited-edition Big Shock! MUSIC we wanted to create a unique in-store solution for pallet display and endcap, which will support sales of two new unique flavors. Dago won the tender with its proposal for an original solution, which contains the main attributes of a limited edition – music and summer entertainment. The resulting display in the stores is really unmissable,” describes David Tlach, the Trade & Category Manager of Big Shock.
Our designers came up with an all-cardboard display that is unique due to its shape, simplicity, and functionality. “The display is double-sided and offers enough space for a supply of products. Thanks to its unusual and clear recognizable shape, the display is not only unmissable for customers but also attractively encourages them to try new limited flavors,” our Project Manager Jan Slabý introduces the Big Shock! MUSIC display concept.
This year’s limited edition Big Shock! MUSIC builds on the last year’s MUSIC activation, which was a success despite several government restrictions and the cancellation of music events and festivals. The campaign will be complemented by a consumer competition – each can contain a unique code under the lid, with which you can win material prizes on bigshock.cz.
A total of 16 pieces of displays were produced, which will be placed in all Globus stores and the Terno store in České Budějovice. The Endcap will also be installed in selected Tesco stores.