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Shop in shop Nikon – Alza
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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
New corporate strategy
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At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…
FRAGRANCES
The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…
Electrotechnical innovations
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We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.
We talk about…
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in Dago.
“For the limited-edition Big Shock! MUSIC we wanted to create a unique in-store solution for pallet display and endcap, which will support sales of two new unique flavors. Dago won the tender with its proposal for an original solution, which contains the main attributes of a limited edition – music and summer entertainment. The resulting display in the stores is really unmissable,” describes David Tlach, the Trade & Category Manager of Big Shock.
Our designers came up with an all-cardboard display that is unique due to its shape, simplicity, and functionality. “The display is double-sided and offers enough space for a supply of products. Thanks to its unusual and clear recognizable shape, the display is not only unmissable for customers but also attractively encourages them to try new limited flavors,” our Project Manager Jan Slabý introduces the Big Shock! MUSIC display concept.
This year’s limited edition Big Shock! MUSIC builds on the last year’s MUSIC activation, which was a success despite several government restrictions and the cancellation of music events and festivals. The campaign will be complemented by a consumer competition – each can contain a unique code under the lid, with which you can win material prizes on bigshock.cz.
A total of 16 pieces of displays were produced, which will be placed in all Globus stores and the Terno store in České Budějovice. The Endcap will also be installed in selected Tesco stores.
