SK
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in Dago.
“For the limited-edition Big Shock! MUSIC we wanted to create a unique in-store solution for pallet display and endcap, which will support sales of two new unique flavors. Dago won the tender with its proposal for an original solution, which contains the main attributes of a limited edition – music and summer entertainment. The resulting display in the stores is really unmissable,” describes David Tlach, the Trade & Category Manager of Big Shock.
Our designers came up with an all-cardboard display that is unique due to its shape, simplicity, and functionality. “The display is double-sided and offers enough space for a supply of products. Thanks to its unusual and clear recognizable shape, the display is not only unmissable for customers but also attractively encourages them to try new limited flavors,” our Project Manager Jan Slabý introduces the Big Shock! MUSIC display concept.
This year’s limited edition Big Shock! MUSIC builds on the last year’s MUSIC activation, which was a success despite several government restrictions and the cancellation of music events and festivals. The campaign will be complemented by a consumer competition – each can contain a unique code under the lid, with which you can win material prizes on bigshock.cz.
A total of 16 pieces of displays were produced, which will be placed in all Globus stores and the Terno store in České Budějovice. The Endcap will also be installed in selected Tesco stores.
