SK
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attracts to this competition.
The Dakar Rally is one of the most challenging races in the world, where crews reach the bottom of their strength. BIG SHOCK! Racing Team, whose long-term partner is the energy drink brand, reaches traditionally good results in the Dakar Rally. At the beginning of the year, BIG SHOCK! prepared a possibility for 10 winners to experience the Dakar ride on their own with the driver, Martin Macík junior, within the sales promotion. In addition to other marketing support of this action, the brand has prepared an original palette display with us for Globus, Albert and Terno supermarkets.
Its central element is a truck special which climbs onto a desert rock. We have made the whole racing special model from cardboard as most realistic as possible. The cabin is equipped with seats; windows are made of a clear foil. We believe that in the store environment, this application is not overlookable, and it is remarkable experience for shoppers to see it, which will be beneficial for the sales promotion as well as for the value of the BIG SHOCK! brand.
“We have great replies from our customers; their participation in the competition was high. We also have information from stores about the necessity to replenish goods to the display more often compared to our common palette applications. We assess the whole activity very positively,” says Davis Tlach, the Trade & Category Manager of the company Al-Namura, the manufacturer and distributor of the BIG SHOCK! brand.
Your DAGO team
