SK
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attracts to this competition.
The Dakar Rally is one of the most challenging races in the world, where crews reach the bottom of their strength. BIG SHOCK! Racing Team, whose long-term partner is the energy drink brand, reaches traditionally good results in the Dakar Rally. At the beginning of the year, BIG SHOCK! prepared a possibility for 10 winners to experience the Dakar ride on their own with the driver, Martin Macík junior, within the sales promotion. In addition to other marketing support of this action, the brand has prepared an original palette display with us for Globus, Albert and Terno supermarkets.
Its central element is a truck special which climbs onto a desert rock. We have made the whole racing special model from cardboard as most realistic as possible. The cabin is equipped with seats; windows are made of a clear foil. We believe that in the store environment, this application is not overlookable, and it is remarkable experience for shoppers to see it, which will be beneficial for the sales promotion as well as for the value of the BIG SHOCK! brand.
“We have great replies from our customers; their participation in the competition was high. We also have information from stores about the necessity to replenish goods to the display more often compared to our common palette applications. We assess the whole activity very positively,” says Davis Tlach, the Trade & Category Manager of the company Al-Namura, the manufacturer and distributor of the BIG SHOCK! brand.
Your DAGO team
