SK
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attracts to this competition.
The Dakar Rally is one of the most challenging races in the world, where crews reach the bottom of their strength. BIG SHOCK! Racing Team, whose long-term partner is the energy drink brand, reaches traditionally good results in the Dakar Rally. At the beginning of the year, BIG SHOCK! prepared a possibility for 10 winners to experience the Dakar ride on their own with the driver, Martin Macík junior, within the sales promotion. In addition to other marketing support of this action, the brand has prepared an original palette display with us for Globus, Albert and Terno supermarkets.
Its central element is a truck special which climbs onto a desert rock. We have made the whole racing special model from cardboard as most realistic as possible. The cabin is equipped with seats; windows are made of a clear foil. We believe that in the store environment, this application is not overlookable, and it is remarkable experience for shoppers to see it, which will be beneficial for the sales promotion as well as for the value of the BIG SHOCK! brand.
“We have great replies from our customers; their participation in the competition was high. We also have information from stores about the necessity to replenish goods to the display more often compared to our common palette applications. We assess the whole activity very positively,” says Davis Tlach, the Trade & Category Manager of the company Al-Namura, the manufacturer and distributor of the BIG SHOCK! brand.
Your DAGO team
