SK
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attracts to this competition.
The Dakar Rally is one of the most challenging races in the world, where crews reach the bottom of their strength. BIG SHOCK! Racing Team, whose long-term partner is the energy drink brand, reaches traditionally good results in the Dakar Rally. At the beginning of the year, BIG SHOCK! prepared a possibility for 10 winners to experience the Dakar ride on their own with the driver, Martin Macík junior, within the sales promotion. In addition to other marketing support of this action, the brand has prepared an original palette display with us for Globus, Albert and Terno supermarkets.
Its central element is a truck special which climbs onto a desert rock. We have made the whole racing special model from cardboard as most realistic as possible. The cabin is equipped with seats; windows are made of a clear foil. We believe that in the store environment, this application is not overlookable, and it is remarkable experience for shoppers to see it, which will be beneficial for the sales promotion as well as for the value of the BIG SHOCK! brand.
“We have great replies from our customers; their participation in the competition was high. We also have information from stores about the necessity to replenish goods to the display more often compared to our common palette applications. We assess the whole activity very positively,” says Davis Tlach, the Trade & Category Manager of the company Al-Namura, the manufacturer and distributor of the BIG SHOCK! brand.
Your DAGO team
