BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores

Fresh spring ideas from Pinterest

Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on

MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”

The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.

The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…

Metaxa is developing the brand in retail

The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…

POPAI Euro Awards Paris – 5 of our projects in the finals

At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…

BIG SHOCK! Dakar adrenaline

The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…

Remodelling of the Nestlé brand store

Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…

Adrenaline by OMEN from HP in Alza

A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….

BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores

This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours. The brand now also uses new permanent displays in 3 Globus stores.

Once again this year, the brand BIG SHOCK! exhibited its complete assortment in one place, as part of new permanent displays in the Globus stores in Brno, Opava, and Olomouc. In addition to introducing limited editions, the goal was to promote sales and increase the visibility of the energy drink category. Together with limited editions – Čakovice. We are happy that the positive impact on sales has been confirmed and that we can build on the success,” says Jakub Petráš, Project Manager at Dago.

The displays are made of a combination of metal and plastic and are supplemented with the illumination of the products, which with its help attract attention from afar. The communication area presents current limited editions and competition for main prizes in the form of using Toyota and tickets to 4 European festivals. The display has a refrigerator, which offers a sufficient supply of iced coffee and energy drinks at the right temperature. The entire point of sale is dominated by the bright yellow color of the brand BIG SHOCK!

“Customers like this type of display, which is confirmed above all by the increase in sales across the entire assortment of the brand BIG SHOCK!, in the order of tens of percent,” adds David Tlach, Trade & Category, there has also been introduced novelty – BIG SHOCK! COFFEE.  “This is a roll-out of a successful concept that has already proven itself at the Globus Praha Manager BIG SHOCK store!

BIG SHOCK! together with the communication agency DAGO continue to develop and distribute permanent displays in the modern and traditional market to promote sales in stores of various types and sizes.

Your team Dago 

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

Next articles

We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design

The international Shop! Paris Awards competition is an annual celebration of in-store communication ...

Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike

As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a stro...

DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage

The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 202...

Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun

Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the po...

DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores

The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step ...

Unique POP Medium Offers a Traditional Barrel-Style Experience

The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Str...

POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner

The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at ...

Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago

Do you want to discover energy and experience the world? That’s exactly what the energy drink Semt...

Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale

Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel!...

Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!

Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey a...

Pin It on Pinterest

Dago s.r.o.
undefined
undefined
undefined
undefined
undefined
undefined
undefined
Share This