SK
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours. The brand now also uses new permanent displays in 3 Globus stores.
Once again this year, the brand BIG SHOCK! exhibited its complete assortment in one place, as part of new permanent displays in the Globus stores in Brno, Opava, and Olomouc. In addition to introducing limited editions, the goal was to promote sales and increase the visibility of the energy drink category. Together with limited editions – Čakovice. We are happy that the positive impact on sales has been confirmed and that we can build on the success,” says Jakub Petráš, Project Manager at Dago.
The displays are made of a combination of metal and plastic and are supplemented with the illumination of the products, which with its help attract attention from afar. The communication area presents current limited editions and competition for main prizes in the form of using Toyota and tickets to 4 European festivals. The display has a refrigerator, which offers a sufficient supply of iced coffee and energy drinks at the right temperature. The entire point of sale is dominated by the bright yellow color of the brand BIG SHOCK!
“Customers like this type of display, which is confirmed above all by the increase in sales across the entire assortment of the brand BIG SHOCK!, in the order of tens of percent,” adds David Tlach, Trade & Category, there has also been introduced novelty – BIG SHOCK! COFFEE. “This is a roll-out of a successful concept that has already proven itself at the Globus Praha Manager BIG SHOCK store!
BIG SHOCK! together with the communication agency DAGO continue to develop and distribute permanent displays in the modern and traditional market to promote sales in stores of various types and sizes.
Your team Dago
Vystavení je zhotoveno z kombinace kovu a plastu a doplněno o nasvícení produktů.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
