SK
We support children and seniors
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
Birell Světlý represents a new recipe after 30 years
The display drew attention to the new recipe and the great taste of beer, which will dazzle even experienced brewers. To present the new recipe, Birell Světlý used a total of 390 cardboard displays, 31 cardboard single-pallet displays, and 10 shop-in-shops across the Czech Republic.
“The display created especially for the communication of Birell Světlý is exceptional for us because it is the best-selling non-alcoholic beer in the Czech Republic. Birell Světlý has been on the market for 30 years and this year we brought its new, improved recipe, which we decided to promote as part of a comprehensive 360° campaign,” explains Markéta Havlíčková, the Activation Team Leader from Plzeňský Prazdroj, and she adds: “Cooperation with the Dago agency on this project was perfect. Despite the time complications, the agency was always able to react flexibly and quickly and to meet our needs.”
Dewy bottle
The connecting element of all displays was a dewy bottle of Birell Světlý and a beer glass with a logo in dark blue, which dominated the entire display. The graphic composition was complemented by pictures of barley and hops evoking the great drinkability and excellent taste of this non-alcoholic beer. Feedback from customers is positive, they appreciate the fact that POS materials are in-store strong and very visible. “The best-selling Czech beer has even better taste and we intended to get this information to every shopper who comes to the store,” says Markéta Havlíčková.
Refreshment at your fingertips
At the selected shop-in-shops in Albert stores, customers could notice glassed-in refrigerators with chilled Birell cans, which stylishly complemented the display and offered a quick way to slake your thirst. The point-of-sale is made of a combination of cardboard, co-plastic, and Dibond and is dominated by a backlit podium with a lighted bottle and a glass of non-alcoholic beer Birell Světlý.
Durable cardboard was used for the production of single-pallet displays, which has become a major trend in the field of POS materials in recent months. The cardboard base was suitably supplemented with plastic components, eye-catching lighting, and real elements, which in this case were presented by beer crates.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
Shop in shop with fridge and illuminated stage
The campaign took place across the Czech Republic
Even experienced brewers will appreciate the new taste
