SK
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Birell Světlý represents a new recipe after 30 years
The display drew attention to the new recipe and the great taste of beer, which will dazzle even experienced brewers. To present the new recipe, Birell Světlý used a total of 390 cardboard displays, 31 cardboard single-pallet displays, and 10 shop-in-shops across the Czech Republic.
“The display created especially for the communication of Birell Světlý is exceptional for us because it is the best-selling non-alcoholic beer in the Czech Republic. Birell Světlý has been on the market for 30 years and this year we brought its new, improved recipe, which we decided to promote as part of a comprehensive 360° campaign,” explains Markéta Havlíčková, the Activation Team Leader from Plzeňský Prazdroj, and she adds: “Cooperation with the Dago agency on this project was perfect. Despite the time complications, the agency was always able to react flexibly and quickly and to meet our needs.”
Dewy bottle
The connecting element of all displays was a dewy bottle of Birell Světlý and a beer glass with a logo in dark blue, which dominated the entire display. The graphic composition was complemented by pictures of barley and hops evoking the great drinkability and excellent taste of this non-alcoholic beer. Feedback from customers is positive, they appreciate the fact that POS materials are in-store strong and very visible. “The best-selling Czech beer has even better taste and we intended to get this information to every shopper who comes to the store,” says Markéta Havlíčková.
Refreshment at your fingertips
At the selected shop-in-shops in Albert stores, customers could notice glassed-in refrigerators with chilled Birell cans, which stylishly complemented the display and offered a quick way to slake your thirst. The point-of-sale is made of a combination of cardboard, co-plastic, and Dibond and is dominated by a backlit podium with a lighted bottle and a glass of non-alcoholic beer Birell Světlý.
Durable cardboard was used for the production of single-pallet displays, which has become a major trend in the field of POS materials in recent months. The cardboard base was suitably supplemented with plastic components, eye-catching lighting, and real elements, which in this case were presented by beer crates.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
Shop in shop with fridge and illuminated stage
The campaign took place across the Czech Republic
Even experienced brewers will appreciate the new taste
