European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Birell Světlý represents a new recipe after 30 years

The display drew attention to the new recipe and the great taste of beer, which will dazzle even experienced brewers. To present the new recipe, Birell Světlý used a total of 390 cardboard displays, 31 cardboard single-pallet displays, and 10 shop-in-shops across the Czech Republic.
“The display created especially for the communication of Birell Světlý is exceptional for us because it is the best-selling non-alcoholic beer in the Czech Republic. Birell Světlý has been on the market for 30 years and this year we brought its new, improved recipe, which we decided to promote as part of a comprehensive 360° campaign,” explains Markéta Havlíčková, the Activation Team Leader from Plzeňský Prazdroj, and she adds: “Cooperation with the Dago agency on this project was perfect. Despite the time complications, the agency was always able to react flexibly and quickly and to meet our needs.”
Dewy bottle
The connecting element of all displays was a dewy bottle of Birell Světlý and a beer glass with a logo in dark blue, which dominated the entire display. The graphic composition was complemented by pictures of barley and hops evoking the great drinkability and excellent taste of this non-alcoholic beer. Feedback from customers is positive, they appreciate the fact that POS materials are in-store strong and very visible. “The best-selling Czech beer has even better taste and we intended to get this information to every shopper who comes to the store,” says Markéta Havlíčková.
Refreshment at your fingertips
At the selected shop-in-shops in Albert stores, customers could notice glassed-in refrigerators with chilled Birell cans, which stylishly complemented the display and offered a quick way to slake your thirst. The point-of-sale is made of a combination of cardboard, co-plastic, and Dibond and is dominated by a backlit podium with a lighted bottle and a glass of non-alcoholic beer Birell Světlý.
Durable cardboard was used for the production of single-pallet displays, which has become a major trend in the field of POS materials in recent months. The cardboard base was suitably supplemented with plastic components, eye-catching lighting, and real elements, which in this case were presented by beer crates.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY