SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May. Its most significant element is a cut-in-half bicycle.
Cycling should evoke summer well-being with friends and family. “In the summer, people of all ages, who are tired of sitting at home, go cycling. We aim just at this kind of customers. That is why we placed a blue bicycle into the end cap symbolizing an active lifestyle and time spent with the closest ones,” describes Petr Dekan, the Senior Key Account Manager of Plzeňský Prazdroj.
During its production, the bicycle turned up to be a challenging element. It is a real bicycle, not a fake. We had to cut each bicycle in half and safely install it into a specific position. Thanks to the proposed design, everyone wants to touch the bicycle, so it was necessary to place and anchor it properly.
Plants and stones like outdoors
This display should attract also customers who drink the non-alcoholic refreshment immediately after buying it. “That is why, on the left, there is a glassed-in refrigerator filled with products in new PET bottles,” adds Petr Dekan from Plzeňský Prazdroj. The lower part of the end cap is decorated with stones and green plants.
The graphical composition of the plants in the light blue color forms the edging of the end cap. In the background, there is a picture of young people in the outdoors which provides a relaxed atmosphere to the end cap associated with moments of consumption. Into the upper left corner, we also installed special yellow lighting imitating sunny summer weather.
Since the first half of May, these end caps have been distributed to 17 selected Tesco stores across the Czech Republic. “We believe that we will be able to attract also customers who are looking for something different then ‘sweet lemonade’ in the summer, but would not look for it in the beer section,” adds Petr Dekan from Plzeňský Prazdroj.
Your DAGO team
