SK
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May. Its most significant element is a cut-in-half bicycle.
Cycling should evoke summer well-being with friends and family. “In the summer, people of all ages, who are tired of sitting at home, go cycling. We aim just at this kind of customers. That is why we placed a blue bicycle into the end cap symbolizing an active lifestyle and time spent with the closest ones,” describes Petr Dekan, the Senior Key Account Manager of Plzeňský Prazdroj.
During its production, the bicycle turned up to be a challenging element. It is a real bicycle, not a fake. We had to cut each bicycle in half and safely install it into a specific position. Thanks to the proposed design, everyone wants to touch the bicycle, so it was necessary to place and anchor it properly.
Plants and stones like outdoors
This display should attract also customers who drink the non-alcoholic refreshment immediately after buying it. “That is why, on the left, there is a glassed-in refrigerator filled with products in new PET bottles,” adds Petr Dekan from Plzeňský Prazdroj. The lower part of the end cap is decorated with stones and green plants.
The graphical composition of the plants in the light blue color forms the edging of the end cap. In the background, there is a picture of young people in the outdoors which provides a relaxed atmosphere to the end cap associated with moments of consumption. Into the upper left corner, we also installed special yellow lighting imitating sunny summer weather.
Since the first half of May, these end caps have been distributed to 17 selected Tesco stores across the Czech Republic. “We believe that we will be able to attract also customers who are looking for something different then ‘sweet lemonade’ in the summer, but would not look for it in the beer section,” adds Petr Dekan from Plzeňský Prazdroj.
Your DAGO team
